In this episode, Matt Carnevale sits down with Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns. Kanika audited over 100 LinkedIn profiles in the Exit Five community and shares her biggest takeaways on how marketers can optimize their profiles to attract the right audience and drive conversions.

Matt and Kanika cover:

Why your LinkedIn profile should be treated like a landing page
The biggest mistakes B2B marketers make with their LinkedIn presence
How to structure your profile for visibility, engagement, and inbound opportunities

Timestamps

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#215: Social | LinkedIn Profile Best Practices for 2025 with Kanika Sharma, Founder of Copywriting Teardowns

The Dave Gerhardt Show (from Exit Five)

#215: Social | LinkedIn Profile Best Practices for 2025 with Kanika Sharma, Founder of Copywriting Teardowns