Mitch Bach speaks with Jessica Off, founder of Guess Where Trips, an e-commerce company creating physical and digital surprise road trips for customers across Canada and the U.S.

Jessica is a serial travel entrepreneur, including work at G Adventures. In this episode, she talks about what led her to start an e-commerce product-based travel business, after looking into tour operating and multi-day trips.

This episode will give tour operators the inspiration to think about ancillary product revenue streams that can complement their in-person business, utilizing the same destination knowledge and supplier connections to offer experiences to a new customer base!

Visit Guess Where Trips home page
Episode show notes

We talk about:

the design thinking behind crafting self-guided tours
why the element of surprise is so crucial to the experience
her experience working with content creators
how B2C trade shows have worked out for her trying to sell her product
why she decided to ditch multi-day surprise trips
the importance of collecting email addresses at trade shows
finding the right market for the trips, and why big cities don’t work
working with local vendors to support them

Guess Where Trips: Crafting Self-Guided Surprise Road Trips (w/ Jessica Off)

Tourpreneur Tour Business Podcast

Guess Where Trips: Crafting Self-Guided Surprise Road Trips (w/ Jessica Off)