Think marketing to developers is all about hoodies and hackathons? Think again. As the developer-led economy is poised to grow to a TRILLION dollars, companies that offer products for developers must refocus to a business-to-developer (B2D) model as developers become not only users of products, but key purchase influencers.

In this episode, Nnamdi Iregbulem, Partner at Lightspeed Venture Partners, Joyce Lin, Head of Developer Relations at Viam, and Caroline Lewko, CEO of Revere Communications, reveal actionable insights for building and scaling developer relations programs that drive adoption, loyalty, and growth in a developer-led economy.

Specifically, you’ll learn:

How to get developers to adopt and build on your platform – from APIs and SDKs to advanced ML and DevOps tools.
What it takes to deliver an exceptional Developer Experience (DX) – aligning marketing and product teams to meet the unique needs of developers.
Key ingredients of a winning Developer Relations program – from onboarding to advocacy and retention.
How to stand out through community engagement – turning developers into loyal evangelists for your platform.

Resources Mentioned:

Nnamdi Iregbulem -

https://www.linkedin.com/in/nnamdiiregbulem/

Joyce Lin -

https://www.linkedin.com/in/joyce-lin/

Caroline Lewko -

https://www.linkedin.com/in/carolinelewko/

Lightspeed Venture Partners | LinkedIn -

https://www.linkedin.com/company/lightspeed-venture-partners/

Lightspeed Venture Partners | Website -

https://lsvp.com/

Viam | LinkedIn -

https://www.linkedin.com/company/viaminc/

Viam | Website -

https://www.viam.com/

Revere Communications -

https://www.reverecommunications.com/

Tyler Jewell’s research on developer-led markets -

https://tylerjewell.substack.com/p/the-developer-led-landscape-20-08-28

Stack Overflow Developer Survey -

https://survey.stackoverflow.com/2024/

GitLab’s “Everyone Can Contribute” philosophy -

https://gitlab.com/

“Developer Relations: How to Build and Grow a Successful DevRel Program” by Caroline Lewko and James Parton - https://www.devrel.agency/book

This episode is brought to you by:

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada’s Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch’s programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

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#DeveloperRelations #BusinessToDeveloper #B2D #Product #Marketing #Innovation #Startup #GenerativeAI #AI

5 Lessons From Selling to Millions of Developers

Traction Podcast

5 Lessons From Selling to Millions of Developers