#65 Leveraging AI in RevOps - with Olga Traskova, VP, RevOps at Birdeye

In this episode of the RevOps Lab, Olga Traskova, who leads revenue operations at Birdeye, discusses the evolving role of AI in revenue operations, particularly within sales. Olga shares her changing views on AI, emphasizing the need to move beyond cautious optimism and actively implement AI solutions to maximize sales time by minimizing administrative tasks. The conversation explores practical AI applications such as automating data entry, summarizing call insights, and predicting meeting outcomes to improve lead qualification and routing. Olga and the hosts discuss the importance of balancing AI implementation with human interaction, especially in upmarket sales where relationship building remains crucial, and they touch on the future integration of AI features within major CRM platforms and the potential for AI-driven coaching tools.