Let’s take a step back in time to the halcyon days of late 2011, back when a little Swedish music app called Spotify landed in our app stores.

Its arrival, alongside the rise of early smartphones and “public square” platforms like Twitter, seemed to herald the utopian ideals of a democratizing tech future just on the horizon. Here was an app that professed to level the playing field for music fans and artists alike via what Spotify imagined to be a “data-driven democracy”: For fans, it put pretty much any music you wanted at your fingertips, anytime. On the artist side, it promised to replace industry gatekeepers with a system where anyone who wrote a good enough song could land a viral hit — while also righting the compensatory wrongs of technological predecessors like Napster.

That’s…. not exactly how it’s played out.

Today, Spotify’s myth of meritocracy has been supplanted by a system where major labels make millions of dollars a day from streaming while artists make less than a penny per stream; where AI DJs do the choosing for you within an algorithmic echo chamber; and where “vibe”-oriented playlists are filled with music by ghost artists designed to keep you listening longer while paying attention less.

How all of this came to pass — and its far-reaching ripple effects on everything from cultural taste and aesthetics to the very meaning of being an “independent” artist — is the subject of Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist, a new book by independent music journalist Liz Pelly. The work culminates a decade of dogged reporting covering Spotify’s rise from democratizing platform to corporate behemoth, and how, in the process, it has eroded the vast majority of artist’s ability to make a living off of their work.

Liz joins us to discuss how independent artists got swept up in a system that was clearly never built with them in mind, and how it managed to devalue their work to almost nothing. We also get into Spotify’s flattening impact on music, in both an aesthetic and economic sense. And we break down the platform’s push towards “lean-back” listening — you know, beats to study and chill to — and how it’s reshaped the very meaning of being a fan.

Follow Liz on Instagram.

Get Mood Machine and check out more of Liz’s work here.

Read an excerpt, "The Ghosts in the Machine," at Harper's

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit theculturejournalist.substack.com/subscribe

The great Spotify swindle, with Liz Pelly

The Culture Journalist

The great Spotify swindle, with Liz Pelly