The past, present and future of product marketing with Jeff Hardison, Calendly

This podcast episode interviews Jeff Hardison, VP of Product Marketing at Calendly, about his perspective on the evolution and future of product marketing. The conversation covers the challenges of product marketing in both small and large companies, highlighting the importance of adaptability and generalist skills. Hardison emphasizes the need for flexibility and collaboration, arguing against a rigid, formulaic approach. He uses his experience at various companies to illustrate how product marketing strategies should adapt to the specific revenue model (PLG vs. sales-led) and company needs. A key takeaway is that successful product marketers prioritize helping the company grow, rather than adhering strictly to a predefined set of tasks.