Helium 10 Buzz 1/23/25: Amazon FBA Shipment Change | TikTok Drops Dropshipping

This news podcast for e-commerce sellers covers recent updates impacting Amazon, TikTok Shop, and Walmart. The episode details Amazon's February 2025 FBA inbound shipment changes, eliminating the partial shipment splits option; TikTok Shop's ban on dropshipping (except via Amazon MCF); and Walmart's new in-home product testing program for Luminate (Shintilla) subscribers. Additionally, it highlights new Amazon features like an inventory defect and reimbursement portal and enhanced ad performance reporting tools. Listeners gain actionable insights into adapting their strategies to these changes, such as diversifying marketing beyond TikTok Shop and leveraging Walmart's testing program for product refinement.