Firsthand's Jon Heller Shares How AI Agents Enhance Consumer Journeys in Retail - Ep. 242

In this episode of the NVIDIA AI Podcast, host Noah Kravitz interviews Jon Heller, co-CEO and founder of FirstHand, about brand agents and their potential to transform online consumer engagement. Heller discusses FirstHand's brand agent platform, which aims to create a more adaptive and personalized internet experience for consumers by leveraging brand data. He explains how brand agents can enhance the consumer journey from initial awareness to purchase, offering tailored information and support at each stage. The conversation covers the differences between brand agents and chatbots, the composable nature of FirstHand's agents, and the exciting possibilities for marketers to connect with customers in more meaningful ways. Heller also touches on the technical aspects of building and deploying brand agents, including data management, evaluation techniques, and the importance of configurability.