TOPLINE HOTLINE: As I think about 2025 planning, how do I set the right growth target?

This Q&A podcast episode addresses the go-to-market (GTM) planning for 2025, focusing on setting appropriate growth targets while considering macroeconomic factors and investor expectations. The hosts discuss the macro-economic outlook for 2025, suggesting a potentially more favorable environment than the previous two years, but cautioning against overly aggressive growth strategies due to potential increases in customer acquisition costs (CAC). They advise a "more and better" approach, prioritizing improved retention and value proposition over rapid expansion, and suggest targeted investments in new growth vectors. Specific advice includes carefully monitoring CAC and aligning growth targets with operational plans, ensuring clear communication with both the team and investors. The hosts emphasize the importance of flexible planning and adapting strategies based on data and market conditions.