Helium 10 Buzz 1/16/25: TikTok Shop Backup Plans? | Temu Advertising | Amazon Cancels Programs

This news podcast for Amazon sellers covers recent e-commerce developments. The host, Bradley Sutton, begins by discussing the potential impact of a TikTok ban on sellers, highlighting sellers' diversification strategies. He then reports on Temu's introduction of advertising fees and Amazon's discontinuation of two programs: its "try before you buy" service and 360-degree product image experience. Finally, he details a new Helium 10 feature for keyword research using Amazon Brand Analytics data, enabling sellers to identify keywords driving sales for competitor products, even those currently out of stock. This feature allows for a more data-driven approach to keyword selection.