The Rise of Try Before You Buy — Benjamin Davis | Boosting Conversions With Try-Before-You-Buy, How Try-Before-You-Buy Increases AOV & LTV, Replacing Discounts With Trials, Best Industries For Free Trials, Amazon’s Use Of Try-Before-You-Buy (#364)

This Ecommerce Coffee Break podcast episode is an interview with Benjamin Davis, CEO of TryNow, a Try Before You Buy platform for Shopify stores. The interview explores the concept of Try Before You Buy, detailing its process, benefits, and integration with Shopify. Davis highlights how this strategy increases average order value and customer lifetime value, even with higher return rates, by reducing customer hesitancy and fostering trust. He cites examples of brands using TryNow, showcasing significant revenue increases despite higher return costs. Listeners learn about TryNow's Shopify app, pricing structure, and the overall impact of this approach on eCommerce businesses.