Former TikTok Head of Marketing Nick Tran shares how the traditional marketing playbook is evolving and why brands need to rethink their approach to connecting with modern consumers.

Nick Tran is a marketing innovator whose career spans leadership roles at Samsung, Hulu and most notably as Head of Marketing at TikTok during its explosive growth phase. In this episode, he discusses how TikTok revolutionized content consumption, why traditional brand marketing needs to evolve, and his perspectives on AI, organic social media and the future of marketing in 2025. Nick also shares anecdotes on how he became a Co-Executive Producer on Kanye West’s documentary Jeen-yuhs: A Kanye Trilogy.

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Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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GEN C: The New Rules of Brand Building with Nick Tran

CoinDesk Podcast Network

GEN C: The New Rules of Brand Building with Nick Tran