12 Oct 2023
22m

Under Armour’s pivot to growth, w/CEO Stephanie Linnartz

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Masters of Scale

This podcast episode features an interview with Stephanie Linnartz, the first female CEO of Under Armour. She discusses her pivot strategy to revitalize the company by focusing on product segmentation, sports style, and engaging female consumers. Linnartz also emphasizes the importance of hospitality and emotional connection in retail, and shares insights into her leadership approach, balancing long-term vision with short-term wins, and fostering a positive work culture.

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