Encore: How can time-honored brands stand the test of modernity?

This podcast episode discusses the diverse struggles of time-honored brands in China to adjust to contemporary culture while preserving their authenticity. The Ministry of Commerce recently revoked recognition of 55 such companies, emphasizing the adaptation requirements. The discussion encompasses case studies, such as Guinness and Shanxi Vinegar, to highlight successful and unsuccessful approaches, underscoring the significance of catering to market needs.