Imagine walking into a grocery store where every product claims to be tailored just for you—your health, your goals, your life. But what if this promise of "personalised nutrition" is more confusing than helpful? The truth is, consumer trust in personalised health solutions is dwindling, and overwhelming choices are part of the problem.

In this episode, Nard Clabbers explores the complexities of personalised nutrition, from defining what it truly means to empowering consumers to make informed choices. He shares insights from his startup journey with HUB, highlighting the challenges of collaboration, the importance of consumer feedback, and the role of clear team dynamics in building successful ecosystems. Nard also delves into the barriers to adoption, including social norms, perceived effort, and the overestimation of consumer willingness to invest in health solutions.

The conversation touches on the critical need for follow-up in personalised nutrition strategies, the ethical importance of data ownership, and the potential of technology to simplify choices.

With reflections on balancing enjoyment and health in dietary habits, Nard paints a compelling vision for the future of personalised nutrition—one that prioritises trust, collaboration, and actionable solutions.

We discussed:

The Importance of Food Environment and Consumer Choices
Defining Personalised Nutrition
Empowering Consumers Through Personalized Nutrition
The Journey of HUB: From Idea to Reality
Lessons Learned from the Startup Experience
Reflections on Starting Over and Team Dynamics
Challenges in Personalised Nutrition
The Role of Technology
Identifying the Target Consumer
Barriers to Adoption of Personalised Nutrition
The Influence of Social Norms on Diet

The Importance of Follow-Up in Personalised Nutrition
Knowledge Gaps in Personalised Nutrition
Finding Trustworthy Personalised Nutrition Companies

and much more...

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😊 The Guest: Nard Clabbers

Can personalised nutrition live up to the hype? - With Expert and Ex-personalised nutrition startup founder Nard Clabbers #68

Tomorrow's Bites with Andrés and Sjacco

Can personalised nutrition live up to the hype? - With Expert and Ex-personalised nutrition startup founder Nard Clabbers #68