Andy Mitchell is the CEO and Managing Director of Lega Serie A USA. Based in New York, Andy is a former Facebook tech executive heading up Serie A's efforts in North America. Nine of the 20 teams in Lega Serie A are now American-owned, and there's a great deal of focus on the US as a market from a sporting and commercial perspective.

In this episode we talk about -

- The significance of Lega Serie A

- Growth strategies they are implementing to grow Lega Serie A in the North American region

- Why is soccer not a popular sport in the US and how it's gaining popularity

- What is the business appeal for US businessmen to buy a team in Lega Serie A

- How does the league make money

- Preparations for the 2026 world cup

& lots more

Links:

⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://podcast10x.com

Lega Serie A website - https://www.legaseriea.it/en

Lega Serie A on Instagram - https://www.instagram.com/seriea_northamerica/?hl=en

Lega Serie A newsletter - https://www.calcioweekly.com/

Andy Mitchell on Linkedin - https://www.linkedin.com/in/andymitchell1/

🎙️ Hosted by Prashant Choubey

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Follow Prashant on LinkedIn - https://www.linkedin.com/in/choubeysahab

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Sports10x - Growing of Lega Serie A in USA - Andy Mitchell, CEO & MD, Lega Serie A

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Sports10x - Growing of Lega Serie A in USA - Andy Mitchell, CEO & MD, Lega Serie A