303 - How To Start/Scale A Newsletter in 2025 with Matt McGarry, Founder + CEO of GrowLetter

This podcast episode focuses on the benefits of using newsletters as a core marketing strategy in 2025, emphasizing their role in building audiences and driving revenue. The interview with Matt McGarry, a marketing expert, covers how to start a newsletter (defining value proposition and target audience), build an email list (using pre- and post-CTAs, lead magnets, and optimized landing pages), and increase engagement (repurposing content across platforms and gathering reader feedback). McGarry suggests starting with a weekly newsletter and incorporating a poll to gauge reader satisfaction. The episode concludes with advice on monetizing newsletters, including selling information products or sponsorships once a sufficient subscriber base is established. Listeners gain actionable steps to create and grow a successful newsletter, improving their marketing effectiveness.