This Is Strategy with Seth Godin

Strategy functions as a philosophy of becoming, requiring a clear understanding of who a project serves and its ultimate purpose. Rather than relying on tactics or fixed plans, effective strategy demands empathy and the ability to see the world as it is. Authenticity remains secondary to the consistency expected of professionals, and the "hustle" culture often obscures the need for genuine human connection. Entrepreneurs should avoid the "race to the bottom"—competing solely on price—in favor of becoming distinct, as mass markets have fragmented. Sunk costs, such as past investments or career paths, should be viewed as gifts from a former self rather than anchors for future decisions. By focusing on specific audiences and making them feel seen, creators can build sustainable, meaningful work that transcends the need for broad, elusive appeal.