Hero Cosmetics: Ju Rhyu and Dwight Lee

In this episode of the "How I Built This" podcast, Ju Rhyu shares the inspiring journey of creating Hero Cosmetics and its popular product, Mighty Patches. The story begins with Ju's inspiration during her time in Korea, moves through her initial doubts about launching the brand, and highlights her fruitful collaboration with the Lee brothers. Together, they fueled the brand's remarkable growth on Amazon and through key retail partnerships. A pivotal moment was their innovative use of existing hydrocolloid technology, reimagined for the U.S. acne-treatment market, allowing them to expand beyond the K-beauty label to attract a wider audience. The episode wraps up with the impressive $630 million acquisition of Hero Cosmetics by Church & Dwight.