YouTube16 Dec 2024
49m

How to get your first customers (even with ZERO audience)

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Greg Isenberg

In this episode of the Startup Ideas Podcast, the hosts dive into how startups can attract customers without relying heavily on social media or paid advertising. They share three effective strategies: first, the "Dream 100" method, which involves pinpointing and reaching out to people or organizations that can connect you with your target audience; second, actively participating in relevant online communities by offering valuable insights; and third, producing high-quality, long-form videos that address the specific needs of your audience. To illustrate the Dream 100 method, they walk through a live example, demonstrating how to create a spreadsheet of potential partners. By successfully applying these tactics, startups can significantly expand their customer base and accelerate their growth.

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