27 Sept 2023
25m

Shopping malls go digital

Podcast cover

Round Table China

This podcast episode explores the digital transformation of shopping malls in China, focusing on the use of digital technologies to enhance the customer experience and the challenges faced in balancing online and offline shopping experiences. The discussion encompasses the implementation of mobile apps, smart systems, indoor navigation, and real-time updates to attract more customers to physical stores. Malls are also incorporating cultural and entertainment activities to provide unique experiences.

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