BREAKING 🚨 More creators can earn money on YouTube | YouTube's partner program is changing...
Jade Beason
YouTube has significantly lowered the entry requirements for its Partner Program, making monetization more accessible to a broader range of creators. The subscriber threshold has dropped from 1,000 to 500, while the watch hour requirement decreased from 4,000 to 3,000 hours over a rolling 12-month period. For Shorts creators, the barrier to entry fell from 10 million to 3 million views within 90 days. These changes facilitate a faster path to revenue sharing, where YouTube splits ad income with creators—typically a 45/55 split. This shift reflects a strategic effort by YouTube's leadership to support the creator economy and encourages new users to enter the platform despite common misconceptions that the market is oversaturated. The update was confirmed through an interview with Maz, a YouTube Strategic Partner Manager, highlighting a clear dedication to helping creators earn a living.
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