Breaking Through A Competitive App Category

Steve P. Young interviews Jack Shukman, the co-founder of the meditation app "The Way," about the app's unique approach to mindfulness and meditation. Jack discusses how they differentiated their app in a saturated market by focusing on a single, guided meditation path, contrasting it with the "Netflix" model of other apps. The conversation covers user research, target audience identification, and growth strategies, including word-of-mouth marketing, earned media through podcasts, and innovative features like gifting subscriptions. They also do live app audits and dad jokes.