This week we're diving into the Why Not Now? archives and revisiting Amy Jo's conversation with Farryn Weiner. Farryn is an award-winning marketer and the founder of Farrynheight. Her resume includes Forbes 30 Under 30 recognition, and senior positions with Sweetgreen and Michael Kors.

At first glance, Farryn seemingly has it all: creative chops and leadership positions with high-profile companies. But Amy Jo and Farryn have a frank and honest conversation about balancing success while also seeking happiness.

In this episode, Amy Jo Martin and Farryn talk about the 3 decision-making filters Farryn uses in everything she does. Farryn also shares how she built her company from scratch, starting out with $2000 and using her apartment as her office.