In this bonus episode, we're diving into the Why Not Now? archives to revisit Amy Jo's conversation with Heather Allen.

Heather Allen is the founder of Kaleidacuts. Heather used to be a school teacher, then started a greeting card company. That company didn't work out as she had planned, but her second company - Kaleidacuts - is thriving. She is living where her passion, purpose & skill collide.

In this episode Heather talks through running a 7-figure company without a website, building a loyal and engaged community, following and honoring your internal compass, owning up to your mistakes and learning from them, designing what makes you happy and much more.