Buying a franchise is a complex process, especially for first-time buyers. It's a long-term investment, and it will be one of the most significant investments you will probably make. Hence, the decisions you make during the buying process are crucial.

Which franchise concept are you planning to pursue? How do you choose the right brand? What are the first steps to take?

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Today, Erik talks about some critical things every buyer must know. Joining him in the discussion is another one of his colleagues at Front Street Equity Partners, Bobby Brennan.

If you're considering buying a franchise, this episode is a good starting point in establishing what a franchise buyer should know and why. You will also understand what Front Street Equity Partners are looking for in brands they choose to partner with. Who knows? You could be the next brand.

“I will tell you, 99% of the time, in my experience, the difference between top performers and those in the middle and the bottom—it's never resources. Its resourcefulness. Are they being resourceful with the tools, and are they heavily executing the playbook at a high level?” - Bobby Brennan