E2: Magic Mike

This interview podcast follows the journey of Hardline Curling and its innovative curling broom, the "Ice Pad." The episode begins with the entrepreneurs' appearance on "Dragons' Den," securing investment despite a later investor withdrawal and initial hesitation from one of the Dragons due to one founder's part-time employment. The podcast then details how the company secured curling star Mike McEwen as a spokesperson, highlighting the financial struggles faced by professional curlers and the significant risk McEwen took in switching to a relatively unknown broom. Finally, the episode culminates in McEwen's incredibly successful season using the Ice Pad, resulting in a massive increase in Hardline's sales. The episode showcases the challenges and rewards of entrepreneurship in a niche market, using the curling world as a compelling case study.