Dr. John Demartini is a renowned author, speaker, and expert in the field of personal development. He has spent more than four decades researching, teaching, and speaking about human behaviour and personal growth. One of the fundamental concepts that he teaches is the importance of understanding and living in alignment with our values.

According to Dr. Demartini, values are the guiding principles that determine our thoughts, feelings, and actions. They are the things that we hold most dear and that we are willing to prioritise above all else. Values can be influenced by many factors, including our upbringing, culture, and personal experiences. However, Dr. Demartini believes that they are ultimately determined by our deepest desires and what we perceive as important in our lives.