38: איך הופכים לקוחות לשגרירים (English) (ערן זינמן ולורן ספרה)

In this podcast episode, the focus is on monday.com's transition to the flywheel sales model, moving away from a traditional top-down sales strategy to a more customer-driven approach. The conversation explores the three main components of this model: attracting, engaging, and delighting customers. It highlights the collaboration between internal teams, such as sales and customer success, to drive organic growth. A standout example involves a healthcare company where initial use by the product team sparked wider adoption across the organization through word-of-mouth and support from internal advocates. The episode wraps up with actionable insights for implementing the flywheel model, underscoring the need for team alignment, proactive engagement, and a product that encourages viral growth.