91: איך שותפות טכנולוגית יכולה להוסיף ערך ללקוחות? (English) (אורן שטרן ועמית גולדנברג)

This episode of the monday.com podcast delves into the importance and strategies of tech partnerships for startups. It explores various types of partnerships, including strategic alliances with major companies like Google and Microsoft, as well as tactical collaborations with smaller, niche firms. The conversation offers insights on how to identify and approach potential partners, along with essential key performance indicators (KPIs) for tracking success. A standout example discusses the fruitful partnership with Microsoft Teams, driven by user demand and in harmony with both companies’ strategic aims. Ultimately, the episode underscores that thriving tech partnerships hinge on creating mutual value for customers, exercising patience, and embracing a mindset of iteration and adaptability.