158: אלטרנטיב - על ההבדל בין הקמה של עסק לסטארטאפ (עינת גז, Papaya Global)

In this podcast episode, we explore the differences between starting a business and launching a startup, featuring insights from Einad Gez, the founder of Papaya Global. Gez shares her journey from establishing two successful smaller businesses, RelocationSource and ExpertSource, to creating a multi-billion dollar startup. The conversation delves into the contrasting mindsets, resource priorities—such as focusing on customer acquisition versus product development—and varying attitudes toward risk in each model. A key takeaway is understanding the long-term commitment needed for a startup and the importance of developing scalable processes from the outset instead of merely aiming for short-term profits. Listeners will gain valuable perspectives on strategic decision-making, partner selection, and the challenges of navigating rapid growth in a competitive landscape.