Ioana and Lena explore the design market for 2024-2025, highlighting key trends, in-demand skills, and insights to help you navigate and thrive in this dynamic industry.

This episode was recorded in partnership with ⁠⁠⁠⁠⁠⁠Wix Studio.⁠⁠⁠⁠⁠

In this episode:

• How did Lena get into recruitment, and what’s her background?
• What’s the current state of the design industry?
• Are specialized roles still relevant?
• In light of economic downturns and layoffs, why are job openings showing signs of recovery?
• What does this mean for aspiring designers? Is pursuing a UX career still viable for newcomers?
• What skill sets are hiring managers prioritizing in 2025? Are technical skills being overshadowed by AI?
• What advice can you share about storytelling and pitching, and where can people find freelance opportunities?
• How can listeners connect with you?

About the guest:

Lena Kul is a Recruitment & Job Search Advisor, recently she founded /kuːl/ - Boutique Recruitment & Job Search Advising agency.
With years of experience scaling Product Design and UXR teams in demanding, designer-driven hyper-growth environments, she has successfully hired dozens of talented individuals from FAANG companies and other renowned organizations, including Spotify, Zendesk, Shopify, and Booking.com.
She is offering a range of tailored advising services designed to support companies in their growth, and career development of job seekers in Product Design and UX Research. She also has a course Master Your Product Design and UX Research Job Search