BIO | Susan Wojcicki, YouTube e la nascita della creator economy

Susan Wojcicki transformed the digital landscape through her pivotal roles at Google and YouTube. As Google’s sixteenth employee, she pioneered the company’s advertising model by implementing the Click-Through Rate formula and the automated second-price auction system, which turned search advertising into a multi-billion dollar industry. Her strategic vision extended to the acquisition of YouTube, where she transitioned the platform from a struggling startup into a global powerhouse for the creator economy. Beyond her business achievements, she served as a prominent advocate for gender equality in technology, consistently pushing for increased female representation in STEM and addressing systemic barriers to career advancement. Her leadership at YouTube, characterized by rapid adaptation to market shifts and a commitment to community-driven content, solidified her legacy as one of the most influential figures in the history of the internet.