Shawn Walchef is the owner of Cali BBQ, a BBQ restaurant in San Diego, as well as Cali BBQ Media, his production company. The first Cali BBQ restaurant opened in 2008 and the brand has since expanded to include 2 locations in sports stadiums, catering, ghost kitchens, and podcasts, as well as professional video content. Shawn believes in "digital hospitality" which is a conceot we will explore in this episode.

Favorite success quote/mantra: "Stay curious, get involced, ask for help."

In this episode we will discuss:

Ghost kitchens
Opening a location
Closing a location
Branding
Marketing
AI integration
Tech stack
AND MORE!

Today's sponsors:

DashTrack: Dashtrack is an award-winning restaurant websites with unmatched 24/7 support. Effortless updates, AI-powered SEO, and commission-free ordering. Schedule your free site consultation today!

MarginEdge: Boost your efficiency and profitability without adding labor costs. MarginEdge is a complete restaurant management software that allows you to seamlessly manage all aspects of your business from one central location. Track food costs in real time, make inventory faster and less tedious, easily cost out your recipes, and get a daily P&L so you always know where you stand. See how it works at marginedge.com/unstopabble.

Restaurant Technologies the company that helps restaurants, “Control the kitchen chaos.” With RT’s total oil management, you get: Dependable fresh bulk cooking oil delivery; Filtration + oil usage monitoring and reporting; Used cooking oil pick-up, and recycling; And say goodbye to messy, dangerous restaurant rendering tanks-yuck. RT’s end-to-end cooking oils solution helps you manage your used cooking oil storage, collection, and recycling- conveniently, safely, and cleanly- with no upfront costs. Head to www.RTI-inc.com, and let them know the Restaurant Unstoppable Podcast sent you their way.

Restaurant Systems Pro - Join the 60-day Restaurant Systems Pro FREE TRAINING. This is something that has never been done before. This 60-day event is at no cost to you, but it is not for everyone. Fred Langley, CEO of Restaurant Systems Pro, will lead a group of restaurateurs through the Restaurant Systems Pro software and set up the systems for your restaurant. During the 60 days, Fred will walk you through the Restaurant Systems Pro Process and help you crush the following goals: Recipe Costing Cards; Guidance in your books for accounting; Cash controls; Sales Forecasting(With Accuracy); Checklists; Budgeting for the entire year; Scheduling for profit; More butts in seats and more… Click Here to learn more.

Contact the guest:

Instagram: @shawnpwalchef OR @calibbq OR @calibbqmedia
Website: https://calibbq.media

Thanks for listening! Rate the podcast, subscribe, and share!

We are on Youtube: @RestaurantUnstoppable

1098: Shawn Walchef, Owner of Cali BBQ & Cali BBQ Media

Restaurant Unstoppable with Eric Cacciatore

1098: Shawn Walchef, Owner of Cali BBQ & Cali BBQ Media