Kees Dorst: Frame Innovation

Design is a powerful way of thinking that extends far beyond aesthetics or simple problem-solving. Kees Dorst, Professor of Transdisciplinary Innovation, argues that top designers spend the majority of their time investigating the problem space rather than rushing to solutions. This process involves "frame innovation," where practitioners create new perspectives to address complex, networked, and open-ended problems. Unlike superficial "design thinking" fads that rely on brainstorming, true design expertise requires deep analytical rigor and a high tolerance for uncertainty. Abduction—reasoning from values to causes—serves as a critical cognitive tool for navigating these challenges. By moving from project-based work to long-term, systemic engagement, organizations can better address societal transitions and avoid creating rifts. Proactive design is essential for building inclusive systems that adapt to the changing needs of society.