How To Turn Abandoned Carts Into Sales — Menachem Shechter | Why 40% Cart Abandonment is a Problem, Why Unanswered Questions Lead to Abandonment, Why WhatsApp Beats Email for Cart Recovery, Why AI Ensures 24/7 Cart Recovery (#353)

In this episode of the Ecommerce Coffee Break podcast, the hosts tackle the ongoing issue of cart abandonment, which affects nearly 40% of online shoppers. Many customers leave their carts behind because they need time to think or have questions that go unanswered. Traditional email marketing often falls short, as it interrupts the shopping experience. Instead, the podcast suggests a fresh approach: using WhatsApp to connect with customers right after they abandon their carts. This method allows for quick answers to their questions and helps them complete their purchases without losing momentum. To streamline this process, a new app called Card Keeper has been introduced, making it easy for Shopify merchants to manage WhatsApp communications, even incorporating AI to handle common inquiries.