In this episode of the Ecommerce Coffee Break Podcast, I talk with Josip Begic, founder of Lebesgue.io. We discuss how to use AI to combine your business data, your competitors' data, and overall marketing trends to figure out how to optimize your marketing.

On the Show Today You’ll Learn:

Mistakes people make when spending their marketing budget
The best ways to optimize your ad spend
Strategies for competing in the market
The most important reporting tool for Shopify merchants
Facebook, Google, Shopify. What is their relation?
And more

Josip Begic is a mathematician who spent $20M on Facebook and Google ads for Shopify stores. Worked as a head of growth for 3 YC companies (all on Shopify). Now he is the founder of Lebesgue: Smarter Marketing - an app that works as your Artificial Intelligence CMO.

Links & Resources

Website: https://lebesgue.io/
Shopify App store: https://apps.shopify.com/advertising-insights
LinkedIn: https://www.linkedin.com/company/lebesgue/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

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SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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Use AI to Optimize Your Marketing | #132 Josip Begic

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Use AI to Optimize Your Marketing | #132 Josip Begic