This episode of the Ecommerce Coffee Break Podcast features a conversation with Brendan Hughes, CEO at Optily. We discuss why Facebook Ads performance has fallen and what can be done about it.

On the Show Today You’ll Learn:

How did Apple iOS 14.5 affect Facebook ads
Is Facebook advertising still worth it
How to shift budgets in your ad campaigns
What is an ads trading desk
What is Optily's role in helping Shopify merchants with paid advertising

Brendan Hughes has worked in eCommerce marketing for decades on both the ad-selling and ad-buying sides of the business. Throughout the years, he’s seen the issue of walled gardens and siloization of data from platforms such as Facebook and Google come up as a problem again and again. Since 2019, Brendan has led the team at Optily where he is focused on solving this problem for Shopify merchants. Optily self-service app enables merchants to optimize their cross-channel ad spend instantly across campaigns to grow sales.

Links & Resources

Website: https://www.optily.com/
Shopify App Store: https://apps.shopify.com/optily
LinkedIn: https://www.linkedin.com/company/optily/

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

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SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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Facebook Ad Troubles: Understanding The Drop And How To Fix It | #142 Brendan Hughes

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Facebook Ad Troubles: Understanding The Drop And How To Fix It | #142 Brendan Hughes