This episode of the Ecommerce Coffee Break Podcast features a conversation with Michael Epstein, Co-CEO and CMO of postpilot.com. We discuss how direct mail is making a comeback and why you should use it as a marketing strategy to boost your sales.

On the Show Today You’ll Learn:

The marketing channel with a response rate 28 times higher than any other channel
Understanding Direct Mail: Formats and Delivery
Effective marketing promotions and strategies for Direct Mail
Designing a successful postcard campaign
The value of hand-written postcards

Links & Resources

Website: https://www.postpilot.com/
Shopify App Store: https://apps.shopify.com/postpilot
LinkedIn: https://www.linkedin.com/company/postpilot/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/45FESoW

Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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New Marketing Strategy for Shopify (Direct Mail) | #190 Michael Epstein

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

New Marketing Strategy for Shopify (Direct Mail) | #190 Michael Epstein