07 May 2024
34m

Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)

Podcast cover

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Open in Podwise to generate AI notes

Sign in to process this episode and unlock summaries, transcripts, highlights and translations.

Open in Podwise

Shownotes are not generated by Podwise.

Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)