5 Secrets Successful Stores Use to Prevent Chargebacks — Harish Manepalli, Tariq Ahmed | Why Card-not-present Fraud is a Big Problem for Merchants, How Fraudsters use Bots & Fake Identities, How to Balance Fraud Prevention with Customer Experience (#315)

In this episode of the Ecommerce Coffee Break podcast, Claus Lauter interviews Harish Manepalli, CTO, and Tariq Ahmed, Managing Director for Canada, from Zumigo.com, about fraud prevention solutions for e-commerce merchants. They discuss common fraud tactics like payment fraud, account takeovers, and synthetic IDs, emphasizing the importance of up-to-date fraud prevention tools. The discussion covers balancing fraud protection with customer experience, using trust scores based on various data points to assess transaction risk, and ensuring compliance with data privacy regulations. They share a success story of preventing a fraudulent e-scooter purchase and explain how Zumigo's system integrates into Shopify stores, offering a passwordless login feature and AI-driven risk assessment. They highlight the increasing prevalence of fraud and the need for merchants to invest in fraud prevention solutions to protect their businesses.