294 - Marketing for Good: Non-Profit Guide with Vivian Borja, CMO of Food For the Poor

This podcast episode interviews Vivian Borja, Chief Marketing Officer of Food For The Poor, about nonprofit marketing. The conversation covers strategies for nonprofit marketing, emphasizing the crucial role of storytelling to create emotional connections with donors. Borja highlights the importance of a clear "theory of change," data-driven approaches to understand donor behavior and campaign effectiveness, and the use of digital tools for efficient fundraising. A key takeaway is the need for transparency and ethical storytelling, showcasing the impact of donations and restoring the dignity of those being helped. The episode concludes with Borja's advice on leveraging digital transformation and data analysis in nonprofit marketing.