20 Nov 2024
9m

Third space jam: How Magic Johnson and Starbucks boosted entrepreneurship

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The Indicator from Planet Money

In this podcast episode, the focus is on Magic Johnson's collaboration with Starbucks to open cafes in mainly Black and Latino neighborhoods. Launched after the 1992 LA riots, this initiative aimed to revitalize these communities by creating jobs and boosting economic growth. Recent research shows a strong link between the arrival of Starbucks in underserved areas and a surge in new businesses, particularly highlighting a notable rise in entrepreneurship where Magic Johnson invested. However, the episode also points out a shift in Starbucks' approach towards a takeout-centric model, which may undermine the positive community benefits of offering a "third space" for social interaction and business development.

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