293 - The Gen Z Marketing Complete Guide with Luke deWilde and Sam Obletz of Claim

This Marketing Millennials podcast episode interviews Sam Obletz (CEO) and Luke deWilde (Head of Marketing) from Claim, a company using a novel approach to customer acquisition. The discussion centers on Claim's unique model, which involves giving consumers incentives to try new brands, thereby bypassing traditional advertising platforms and focusing on building genuine brand relationships. Claim leverages first-party transactional data to precisely target consumers and guarantees a cost-per-acquisition (CPA) for its brand partners. The interview highlights the challenges of traditional marketing in the face of declining cookie tracking and increasing ad blockers, particularly among Gen Z consumers. Marketers can learn about a new customer acquisition strategy that emphasizes experiential value and social proof over traditional advertising methods.