Sales of large-screen televisions are thriving in China, especially among young consumers, despite the growing trend of streaming and cord-cutting. This boom can be attributed to several factors: falling prices for larger models, advancements in technology such as higher resolutions and automatic picture adjustments, and the increasing appeal of gaming and home entertainment. Young people are particularly drawn to high-quality home experiences. Additionally, the rise of domestic Chinese brands is significantly shaping the market, both at home and abroad.
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