291 - A Crash Course in Marketing to Older Women (And What It Means for Brand Loyalty) with Sara Mitzner, VP of Brand Marketing at AS Beauty Group

This Marketing Millennials podcast episode interviews Sara Mitzner, VP of Marketing at AS Beauty, about the strategies for effectively marketing to older women. The conversation covers Mitzner's career journey from magazine editor to marketing VP, highlighting the shift from print to digital marketing. Key strategies discussed include using authentic imagery featuring women over 40, leveraging traditional and digital channels like Meta and television, and building brand loyalty through educational content and celebrity partnerships (e.g., Paulina Porizkova and Leanne Morgan campaigns). Mitzner emphasizes the importance of authenticity and focusing on a specific niche, arguing that it's more effective than trying to appeal to everyone. The episode concludes with resources for listeners to learn more about Mitzner and AS Beauty's brands.