In episode 739, Rob Walling interviews Andy Kim, co-founder of Trotto, about his unique journey into SaaS. Andy shares how “go links” work, and why they are so valuable for internal, enterprise use despite their relative obscurity. They also explore the marketing hurdles and customer adoption challenges in a business like Trotto.

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Topics we cover:

3:13 – Go links, URL shorteners for enterprise
6:14 – History of the problem and core users
9:44 – Customer education and growth opportunities
15:37 – Finding the repeatable marketing funnel
21:07 – Buying into a co-founder role at Trotto
24:42 – What’s the hardest part of running Trotto?

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Startups For the Rest of Us

Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem