SaaStr 122: How To Successfully Scale The 1-10 Customer Phase Of Any SaaS Business, The True Signs Of A Great Sales Person & How To Analyse NPS Effectively with Edith Harbaugh, Founder & CEO @ LaunchDarkly

In this episode of the SaaS podcast, Harry Stebbings interviews Edith Harbaugh, the founder and CEO of LaunchDarkly, about her journey in the SaaS world and the evolution of LaunchDarkly. Edith shares her experiences from traditional software engineering to product management, highlighting the challenges and strategies in acquiring the first customers, achieving product-market fit, and scaling a SaaS business. She discusses the importance of being public about your product, iterating based on customer feedback, and adapting sales strategies for different customer segments, from small startups to Fortune 500 companies. The conversation also covers the significance of empathy in sales, the value of Net Promoter Score (NPS), and fundraising insights.