There are so many interesting things everyone selling to SMBs can learn from HubSpot. Don't miss this talk with Hubspot's and SaaStr's CEOs Yamini Rangan and Jason Lemkin where they'll dig into how HubSpot is growing a stunning 41% year-over-year at $1.7 Billion in ARR.

Yamini and Jason discuss:

-why Hubspot chose to "take a step backward" by moving from sales-led to product-led
-why focusing on free makes your product better
-the importance of having multiple products
-why NRR should be a North Star metric for SaaS businesses
-working with partners
-international expansion and localization: why less is more

Full video: https://youtu.be/sNU4h7LpHOI

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SaaStr 616: Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 616: Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin