Gifting can be a powerful outbound strategy that captures attention far more effectively than an email.

In this week’s SaaS Backwards podcast episode, we spoke with Kris Rudeegraap, Co-CEO and Co-Founder at Sendoso, a gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates, and close deals 29% faster.

Kris shared how his background in software sales and experience with gifting inspired him to create Sendoso. He provided insights into the company’s initial go-to-market strategy, its evolution from a "growth at all costs" mindset to a more efficient, profit-driven approach, and how this shift has shaped its success.

We also discussed common objections and misconceptions about gifting, such as it being “too expensive” or impractical without someone’s address—and how Sendoso addresses these challenges.

Kris backed up Sendoso’s impressive results with client success stories: Gong influenced over $30 million in pipeline by mailing pinatas, Guru improved meeting conversion rates by sending cupcakes, and Verkada saw a remarkable increase in ad conversion rates by offering a Yeti mug as a meeting incentive across social media and LinkedIn campaigns.

Read more Sendoso success stories here and view customer examples here.

Key takeaways from this episode:

The power of gifting as an outbound strategy
How Sendoso helps clients select the right gifts for the right people at the right time
Insights into the fundraising process and the current environment for startups

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting

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Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.

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Ep. 141 - How Gifting Helps SaaS Companies Break Through the Noise - with Kris Rudeegraap, Co-CEO and Co-Founder at Sendoso

SaaS Backwards - Reverse Engineering SaaS Success

Ep. 141 - How Gifting Helps SaaS Companies Break Through the Noise - with Kris Rudeegraap, Co-CEO and Co-Founder at Sendoso